{"title":"Not So Guilty Chips","description":"\u003ch1 class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAll the crunch. A little less guilt. A whole lot of flavour.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\n\u003cspan\u003eMeet the chips you’ll happily reach for when the craving hits! Our \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNot So Guilty Chips\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e bring together a delicious variety of veggie, millet, quinoa, and other better-for-you inspired crunchy snacks, packed with bold flavours and made for everyday munching , w\u003c\/span\u003e\u003cspan\u003ehether it’s a late-night craving, movie marathon, chai break, or that \u003c\/span\u003e\u003cem\u003e\u003cspan\u003e“I just want something crunchy”\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e moment — \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003egrab a pack, open it up, and enjoy every bite.\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e","products":[{"product_id":"magic-masala-beetroot-chips","title":"Magic Masala Beetroot Chips","description":"\u003ch1 class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBold Masala. Epic Crunch. Zero Boring Bites.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch3\u003e\n\u003cspan\u003eNaturally vibrant and seriously flavourful, these crunchy chips are made for those moments when you want something \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efun, tasty, and better than the usual fried snack\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/h3\u003e","brand":"PureCrunchh","offers":[{"title":"140G","offer_id":47671356391580,"sku":null,"price":190.0,"currency_code":"INR","in_stock":true},{"title":"50G","offer_id":47671356424348,"sku":null,"price":50.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/9172\/3932\/files\/ChatGPTImageSep25_2026_09_39_42PM_90fea4c5-0544-40d8-9426-1a18e1a665a4.png?v=1790359011"},{"product_id":"quinoa-chips","title":"Achari Masti Quinoa Chips","description":"\u003ch1 class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTangy. Spicy. Full-On Chatpata Crunch!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch3\u003e\n\u003cspan\u003eWhether it’s a late-night craving, movie marathon, study break, or just a \u003c\/span\u003e\u003cem\u003e\u003cspan\u003e“bas ek aur”\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e moment, these flavour-packed chips are made to bring a little extra masti to your snacking.\u003c\/span\u003e\n\u003c\/h3\u003e","brand":"PureCrunchh","offers":[{"title":"140G","offer_id":47680949813404,"sku":null,"price":190.0,"currency_code":"INR","in_stock":true},{"title":"50G","offer_id":47680949846172,"sku":null,"price":50.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/9172\/3932\/files\/ChatGPTImageSep25_2026_11_41_56PM.png?v=1790360419"},{"product_id":"broccoli-chips","title":"Tomato Chilli Broccoli Chips","description":"\u003ch1 class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTangy. Spicy. Crunchy. Full-On Flavour!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch3\u003e\n\u003cspan\u003ePerfect for those \u003c\/span\u003e\u003cem\u003e\u003cspan\u003e“I need something tasty”\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e moments — whether it’s a late-night munch, movie marathon, study break, or just a quick snack between the day.\u003c\/span\u003e\n\u003c\/h3\u003e","brand":"PureCrunchh","offers":[{"title":"140G","offer_id":47680971636892,"sku":null,"price":190.0,"currency_code":"INR","in_stock":true},{"title":"50G","offer_id":47680971669660,"sku":null,"price":50.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/9172\/3932\/files\/ChatGPTImageSep25_2026_09_35_56PM.png?v=1790360550"},{"product_id":"peri-peri-ragi-chips","title":"Peri Peri Ragi Chips","description":"\u003ch1 class=\"isSelectedEnd\"\u003eSpicy. Tangy. Crispy. Full-On Crunch!\u003c\/h1\u003e\n\u003ch3\u003e\n\u003cspan\u003ePerfect for late-night cravings, movie marathons, study breaks, road trips, or whenever you’re in the mood for something \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecrispy, flavourful, and seriously snackable\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/h3\u003e","brand":"PureCrunchh","offers":[{"title":"140G","offer_id":47689037480092,"sku":null,"price":190.0,"currency_code":"INR","in_stock":true},{"title":"50G","offer_id":47689037512860,"sku":null,"price":50.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/9172\/3932\/files\/ChatGPTImageSep25_2026_09_39_55PM.png?v=1790363270"},{"product_id":"chat-masala-oat-chips","title":"Chat Masala Oat Chips","description":"\u003ch1 class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eChatpata. Crispy. Full-On Masti!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\n\u003cspan\u003ePerfect for late-night munchies, movie marathons, study breaks, or whenever you’re craving something \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecrispy, tasty, and full of flavour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e","brand":"PureCrunchh","offers":[{"title":"140G","offer_id":47698807259292,"sku":null,"price":190.0,"currency_code":"INR","in_stock":true},{"title":"50G","offer_id":47698807292060,"sku":null,"price":50.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/9172\/3932\/files\/ChatGPTImageSep25_2026_09_39_30PM.png?v=1790363489"},{"product_id":"tangy-masala-mix-veg-chips","title":"Tangy Masala Mix Veg Chips","description":"\u003ch1 class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTangy. Masaledaar. Crunchy. Full-On Munch!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch3\u003e\n\u003cspan\u003eWith that perfect \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003echatpata, zesty kick\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, these colourful crispy bites are made for everything from late-night cravings and movie marathons to quick study breaks and everyday munching.\u003c\/span\u003e\n\u003c\/h3\u003e","brand":"PureCrunchh","offers":[{"title":"140G","offer_id":47698842026140,"sku":null,"price":190.0,"currency_code":"INR","in_stock":true},{"title":"50G","offer_id":47698842058908,"sku":null,"price":50.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/9172\/3932\/files\/ChatGPTImageSep25_2026_10_03_25PM.png?v=1790363776"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/9172\/3932\/collections\/ChatGPT_Image_Sep_26_2026_03_37_47_AM-6.png?v=1790374699","url":"https:\/\/www.thepurecrunchh.com\/collections\/not-so-guilty-chips.oembed","provider":"PureCrunchh","version":"1.0","type":"link"}